The Highland Group

The Highland Group is a trusted resource for owners, operators, lenders and developers of senior housing and care communities. We provide market knowledge for creating and operating successful senior housing properties by offering market studies, feasibility studies, project planning and pricing analysis. We address your scope of needs for product development, financial viability, marketing and sales for:

• Continuing care communities
• Independent living communities
• Affordable and market-rate senior apartments
• Assisted living residences
• Skilled nursing facilities
• Active adult communities
• Home-based services

Read more

Our Services

The best projects offer an exquisite match with customer preferences. The Highland Group invests in your success with superb planning. Some of our services include:

• Preliminary demand analysis
• Site identification
• Market study
• Feasibility study
• Marketing campaign
• Mystery shopping
• Marketing plan
• Competitor review
• Precision pricing analysis
• Service area profile and trends