When it comes to supportive services and active adult communities, builders aren’t offering everything consumers would like. The vast majority of 55+ home builders have provided large golf course or amenity-rich communities and market to “active adults.” Yet an NAHB/MetLife report indicates that one-third to one-half of potential 55+ buyers would prefer to have supportive and care services offered in 55+ housing communities. What does this market segment want, and how can home builders reach them? This blog provides an excerpt from a recently published article by The Highland Group’s Principal, Elisabeth Borden. Read the full article.